The Purple Lab is a part of the Phreaze Factory umbrella, and another step towards a long-term vision for female Hip hop Artist, Youth & Community Worker, Entrepreneur & Mama ‘Phreaze’. After many years of working in communities both in Australia and Aotearoa, wheeling her portable recording studio suitcase around from Youth & Community Centres to Events & Corporate Groups, Phreaze discovered the importance of providing access to, developing and promoting better understanding of raw art forms in communities.